Natural Choice SW 7011

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Last Updated on August 28, 2026 by Cate

Sherwin-Williams Natural Choice SW 7011 is a warm off-white paint color with soft beige undertones that creates a bright yet cozy feel. It offers more warmth than a crisp white without looking overly creamy, making it a versatile choice for walls, living spaces, bedrooms, and whole-house color palettes. Natural Choice pairs beautifully with warm wood tones, earthy neutrals, black accents, and crisp white trim, making it a timeless option for traditional, transitional, and modern farmhouse homes.

STATS

• HUE FAMILY  – Yellow / Green-Yellow 
• LRV – 73
• Color Collections – West Elm, Living Well, Top 50 Colors, Warm White, Finest Whites

LRV

Natural Choice has an LRV of 73. As a quick refresher, I’ll explain what that means. LRV, or Light Reflectance Value, is a measurement commonly used by design professionals that measures how much light a surface reflects and absorbs. LRVs range from 0 -100, with 100 being pure white and 0 being absolute black. A great article to read to learn more about LRV is Light Reflectance Value: What Do Those Numbers Mean?.

WHAT COLOR IS NATURAL CHOICE?

According to Sherwin Williams, Natural Choice is considered a white paint color. It is a part of the Warm Whites and Finest Whites Color Collections and is categorized under White and Pastel Paint Colors.

In more detail, Natural Choice is a soft, warm, neutral white. It comes from the yellow hue family. In certain unbalanced lighting, you may see some yellow in this color. Will it look canary yellow? Most likely not, but if you are sensitive to yellow, you should be aware of it.

Do you want to know how to tell if Natural Choice will look yellow in your room? Sample it! Sampling the paint color in the room you are painting is the only definitive way to see how the color will look.

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IS NATURAL CHOICE A WARM COLOR?

Yes, Natural Choice is a warm paint color. We learned that it comes from the yellow hue family, and yellow is a warm color. However, a better way to tell whether a paint color is warm or cool is to compare it to another color.

LIKE COOL-TONED PAINT COLORS? CHECK THESE OUT:

• Sherwin Williams Reflection
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WHAT UNDERTONES DOES NATURAL CHOICE HAVE?

Undertones are just perspective, so if you have imbalanced lighting, you may see Natural Choice look a bit yellow. But in daylight/balanced lighting, which is evenly balanced across all lightwaves, it will appear as a neutral, warm, natural white.

I always suggest sampling a paint color in the room you plan to use it in. That is the only way to see how the light will affect the color. It also lets you see how the color will look in your space.

WHAT IS THE BEST TRIM COLOR FOR NATURAL CHOICE?

SW Natural Choice tends to look best with white paint colors that have a bit of warmth. My favorite trim color to complement it is Sherwin Williams Alabaster. It has a bit of warmth, and it looks lovely paired with NC.

Traditionally, trim is often painted a shade of white. However, white paint colors can be tricky to coordinate with other white paint colors. That is why I like to keep it simple when using a shade of white with less depth than Natural Choice on the walls.

READ MORE: THE BEST WHITE PAINT COLORS FOR TRIM

To keep things simple, use the same white on the trim and walls but in different sheens. For example. Use a flat finish on the walls and a semi-gloss finish on the trim.

Playing with sheens will give you a slight difference between the walls and trim, yet it will still look cohesive.

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NATURAL CHOICE AND LIGHTING

Light plays an influential role in the way a color looks and can change the appearance of essentially any color. For this reason, it’s a good idea to be familiar with the lighting condition of the room you are choosing the right paint color for. 

North-facing rooms – Light in North-facing rooms comes off cooler and sometimes somewhat bluish. Lighter colors appear more muted, while bolder colors show up better. 

South-facing rooms– South-facing rooms tend to have consistently bright light throughout the day. Warm and cool tones work with south-facing light. This light intensifies colors, so darker colors will seem more vivid while softer colors will almost look like they are radiating.

East-facing rooms– East-facing rooms have the brightest light in the mornings, with a yellow-orange tone.  If you use an east-facing room regularly in the evenings, a warm palette can help offset the lack of natural light.

West-facing rooms- Early evening is when West-facing rooms have the most favorable light. Warmer tones might seem a bit strong because of the red-orange tones the light gives off. However, if you use the room mainly in the mornings, the colors won’t seem as intense.

As greatly as lighting plays a major role in how a paint color can look at times, there are some other factors you simply cannot forget about.

For example, the color of your decor, furniture, fixtures, cabinetry, and floors. These elements can affect how a paint color looks in your room. People often overlook these when choosing a paint color.

WHERE TO USE SW NATURAL CHOICE

KITCHEN

BATHROOM

LIVING ROOM

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IS NATURAL CHOICE A GOOD EXTERIOR PAINT COLOR?

Natural Choice is an absolutely beautiful exterior color. One may even say it’s a natural choice. (get it?) Honestly, though, the home’s exterior looks beautiful.

It’s a great white for the exterior because it has a bit more depth and warmth than some starker whites.

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Find More Exterior Paint Color Inspiration:

• The Best Benjamin Moore Exterior Paint Colors
• Great Sherwin Williams Paint Colors for the Exterior
• Exterior Colors Combinations
• Inviting Exterior Paint Colors
• Paint Colors that go with Brick Exteriors
• SW Dovetail – A Great Exterior Paint Color
• 12 Great Blue Exterior Paint Colors
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IS THERE A BENJAMIN MOORE EQUIVALENT TO NATURAL CHOICE?

Sometimes you cannot access a paint brand for several reasons: brand loyalty, your painter only using one type, or you just don’t live near one or the other. These are the reasons why people ask about paint color equivalents.

As for the Benjamin Moore equivalent to SW Natural Choice, I found one color that is somewhat similar.

COORDINATING COLORS

Coming up with a color palette can be a bit overwhelming for some. That’s why I like to give you a few colors that work well with the paint color I’m reviewing: Sherwin-Williams Natural Choice.

Sure, it’s easy to say it will look good with blush, blue, and green paint colors. But it’s more helpful if you have a few specific paint color examples.

Some paint colors to coordinate with NC are:

• Analytical Gray
• Dorian Gray
• Alabaster
• Realist Beige
• Tricorn Black
• Portico
• Sea Salt
• Ancient Marble
• Pewter Tankard
• BM Caldwell Green
• BM Beach Glass
• BM Hale Navy

NATURAL CHOICE VS ALABASTER

• Alabaster has an LRV of 82
• Both colors are in the Yellow hue family
• Alabaster is the lighter of the two colors
• NC is the more saturated color.

NATURAL CHOICE VS NATURAL LINEN

• Natural Linen has an LRV of 66
• Natural Linen has a yellow-red hue family. You can see it has a bit more red tone.
• Natural Choice is the lighter of the two colors
• Regarding saturation, Natural Linen wins. It definitely has a bit more depth.

NATURAL CHOICE VS SHOJI WHITE

• Shoji White has an LRV of 74
• Shoji White and Natural Choice both have a hue family of yellow
• Natural Choice is a bit more saturated than Shoji White
• Shoji White is a bit lighter of the two colors.

NATURAL CHOICE VS WHITE DUCK

• White Duck has an LRV of 74
• White Duck is the lighter paint color of the two
• White Duck is directly in the middle of the yellow hue family
• Natural Choice is a little more saturated of the two

NATURAL CHOICE VS CREAMY

• Creamy has an LRV of 81
• Both colors are from the same yellow hue family
• Creamy is the lighter paint color
• Creamy has a bit less saturation

FINAL THOUGHTS

Overall, I think Natural Choice is a fantastic neutral paint color. If you are looking for a more natural neutral, you may really enjoy this color.

It has a fresh, light, airy feel that makes it quite elegant. This color is a great option for the nature-inspired decor trend.

Keep in mind, if you are not a fan of any yellow, you may want to find a color that is a little cleaner or less warm. Depending on the lighting and elements in your room, a little yellow may come through. It won’t be glaringly yellow, but there is a chance of a slight yellow tinge. Definitely keep it in mind.

If you are unsure about how Natural Choice will act in your home, all you need to do is sample it. That is a surefire way of seeing how the color will perform in your space. Remember, computer monitors do not render paint color accurately. That is why I always suggest sampling the paint color beforehand.

To sum it up, I think if you like a warm white with a natural neutral flair to it, you will really love Sherwin-Williams Natural Choice.

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