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About West Magnolia Charm


Welcome to West Magnolia Charm. My name is Cate Griffing!

As a seasoned paint color consultant and former proprietor of the highly regarded painting company WOW 1 Day Painting in Bergen County, my journey in the world of design and home improvement has been a colorful one, quite literally. Nestled in the scenic landscapes of Northern New Jersey, I’ve cultivated a passion for transforming spaces through the power of paint, furniture restoration, and thoughtful home decor.

My fascination with the world of colors began early on, sparked by the realization that the right hues could breathe life into any environment. In the vibrant tapestry of Northern New Jersey, where seasons paint the landscape with ever-changing palettes, I found inspiration at every turn. The subtle shades of autumn leaves, the crisp whites of winter snow, the blossoming colors of spring, and the lush greens of summer—all of these influenced my perception of color in profound ways.

After years of honing my skills and building a deep understanding of color theory, I decided to channel my passion into a business. I founded a painting company that quickly gained a reputation for excellence. Our commitment to precision, attention to detail, and a keen eye for color earned us the trust of clients seeking not just a coat of paint but a transformative experience for their homes.

As the owner of this top-rated painting company, I led a team of skilled professionals who shared my dedication to quality craftsmanship. Our projects ranged from cozy residential spaces to expansive commercial properties, each demanding a unique approach to color selection and execution. This hands-on experience solidified my expertise in understanding the nuances of various architectural styles and client preferences.

Beyond the realm of professional pursuits, my personal interests seamlessly intertwined with my professional expertise. Two loyal dogs became my constant companions, adding a layer of warmth to my endeavors. Whether I was scouting new color trends or exploring the local parks with my furry friends, every experience contributed to my holistic understanding of design and lifestyle.

DIY projects became a natural extension of my creativity. From repurposing vintage furniture to crafting bespoke decor pieces, I found joy in the process of giving old items a new lease on life. This passion for restoration didn’t just end with furniture; it extended to the very homes we worked on. I took pride in guiding clients through the transformative journey of not just painting their spaces but creating personalized sanctuaries that reflected their unique tastes and lifestyles.

The world of paint colors became my canvas, and each project was an opportunity to weave stories through shades and tones. I delved into the psychology of color, understanding how different hues could evoke emotions and set the tone for a space. Clients weren’t just seeking a fresh coat of paint; they were looking to enhance their living experience, and I relished the role of the storyteller, using colors as my narrative tool.

Home decor, with its ever-evolving trends, became another facet of my expertise. Staying abreast of the latest styles allowed me to offer clients not just a service but a vision for their homes. I curated spaces that were not only aesthetically pleasing but also aligned with the practicalities of daily life.

In the quiet corners of Northern New Jersey, I found solace in the rhythm of my DIY projects, the camaraderie of my dogs, and the constant evolution of my understanding of design. Each day brought new challenges and opportunities to create, inspire, and make a lasting impact on the spaces I touched.

Benjamin Moore Gray chips

As I reflect on my journey— from the inception of a painting company to becoming a trusted consultant—I carry with me the rich tapestry of experiences that have shaped my approach to design. It’s not just about selecting the right paint color; it’s about understanding the soul of a space and infusing it with a sense of purpose and beauty.

So, whether I’m advising on the perfect shade for a cozy living room or embarking on a weekend DIY project, my heart remains deeply rooted in the world of colors, design, and the art of creating homes that tell stories.

I created this blog to share a few of those favorite things, including home decor, furniture restoration, painting, and fun DIY projects. Once things got rolling, I decided I also really wanted to share the knowledge I have by offering helpful tips and tricks involving painting and paint colors.

I also have a love of many other things, including wizards, skincare, makeup, dogs, reading, DIY, and paint colors.

Thank you so much for stopping by! I hope you’ll come back soon!

Do you want to connect? You can find me on Pinterest, Facebook, Instagram, and Twitter. I love posting updates and sneak peeks of what I’m currently working on!